Brighter Planet

What’s the importance of project diversity?

We aspire to be the country’s most trusted provider of climate-friendly products and services. This is only possible if we have premium carbon offsets. How do we ensure that we’re getting these premium-quality offsets? By ensuring that we have premium renewable energy projects.

To ensure that we always have a healthy supply of these high-quality offsets, we insist that our portfolio of renewable energy projects be geographically and technologically diverse. That means projects in Colorado and Pennsylvania. It means helping build wind and farm methane abatement projects, while investigating adding solar and biomass to the blend. It means making sure that our members are connected to the best projects, without sticking all the eggs in one basket.

We call it the “Brighter Planet Portfolio Approach”: diversification like what’s found in financial products combined with the best scientific research available about the environment.

Why not focus exclusively on the most efficient technology?

Much like biodiversity is important for ecosystem stability, employing diverse technologies is important to a stable project portfolio. Every technology has its niche, and no technology is good for every landscape.