Where does the money go?
Brighter Planet members help finance the building of wind turbines and other renewable energy projects in order to retire a share of projects’ estimated lifetime CO2e reductions (a.k.a. carbon offsets).
Members earn premium offsets that satisfy the Brighter Planet Carbon Offset Policy and therefore contribute to financing the construction of specific renewable energy projects that need additional revenues to get up and running.
To count the carbon offsets against your carbon footprint, you need to make sure that they will be permanently retired. That’s why we donate all our carbon offsets to Clean Air-Cool Planet (CA-CP), an independent non-profit organization that commits to keep them in a “lockbox” and therefore never trade or re-sell them. Their role is like a land trust that receives donations of land for perpetual conservation.
Brighter Planet
- What about contributing to environmental charities?
- Why did you partner with Bank of America?
- What’s your strategy for climate change?
- Conserve what you can. Offset the rest.
- Where does the money go?
- Good credit, bad credit
- What is your for-profit or non-profit status?
- How does the annual audit work?
Carbon Footprints
- What units and measures are used for carbon footprints and offsets?
- What is a carbon footprint?
- How do I use conservation recommendations?
- How is my carbon footprint calculated?
- How big is a ton of CO2?
- What are regimens?
- What is the average carbon footprint?
Carbon Offsets
- What is "additionality"?
- What is a carbon offset?
- What is "transparency"?
- What is the future-stream model for carbon offsets?
- What units and measures are used for carbon footprints and offsets?
- How will I know that I’m making a difference?
- What’s the life of a carbon offset?
- How is an offset retired, and why?
- How does Brighter Planet choose quality carbon offsets?
- What’s the difference between carbon offsets and RECs?
- What are campaigns?
- What standards do you follow?
- What is "social value added"?
- What’s the future of carbon offsets?
- What is "permanence"?
- How do you calculate offset equivalents?
- What is the estimation methodology for carbon offset amounts?
- What is "new construction"?
Climate Change
- Why stop climate change?
- What’s your strategy for climate change?
- How do renewable energy projects help the environment?
- What are publicly-available sources of climate change data?
My Brighter Planet
- How will I know that I’m making a difference?
- What are teams?
- As a cardholder, how do I view my rewards online?
Products
- Who makes credit decisions?
- How do I go paperless and get 1,000 bonus points?
- As a cardholder, how do I view my rewards online?
- Where does the money go?
- Good credit, bad credit
- What is a security code?
Renewable Energy Projects
- How does the portfolio change over time?
- How will I know that I’m making a difference?
- What is the Portfolio Promise?
- How are projects operated? What happens if one fails?
- What types of projects are there?
- What’s the importance of project diversity?
- Can I pick which projects I want to support?
- How is a project added to the portfolio?
- Where does the money go?
- How do renewable energy projects help the environment?