I'm Brighter Planet's CEO. Since the fall of 2006, I've led the development of our innovative company with a socially responsible mission: to help people manage their environmental footprint. We're pioneering a new environmentalism — one that is accessible to everyone, fits one's lifestyle, and fun to share.

I believe that with the power of technology and community that everyone can be an environmentalist. What might seem like small personal actions to produce less CO2 can actually make a huge difference when done by thousands of people. All it takes is getting started.

The climate crisis is personal. It's not just abstract meteorological concepts. Changes in temperature, sea level, rain, and wind, while global in nature, cascade into our daily lives. The economy and jobs, top concerns of many Americans right now, as well as other top concerns of energy, terrorism, helping the poor, are all wrapped up in the best solutions for combating climate change.

Before adding Treehugger to my resume, I held Senior Executive positions at IBM, American Express, and Bank Boston. As an entrepreneur in these established companies, I developed new businesses, reengineered businesses for growth and performance, and forged strategic alliances.

Since joining Brighter Planet, I've learned how personal choices add up. I've reduced my footprint, offset what I can't reduce, and encouraged friends and family to take steps too.